Without the customer, there is no business.  That’s why it’s important to not let them be forgotten.  One of the best ways to keep the customer involved in a positive manner is to facilitate customer communication.  Here are three things you need to tell every customer, based off an article I read on the site smallbiztrends.com:

We want your feedback: “We value your feedback” has almost become a cliché by this point, but it’s important not to forget.  Let your customers know that you want to hear what they thought of working with you.  Even if it isn’t always positive, feedback is some of the most valuable information you can get from your clients.  Often-times, it reveals ways you can improve your business that you would have never considered otherwise.

Here’s what you get: Setting clear boundaries is essential for any company, since it ensures that your customers understand exactly what they’re opting into when they work with you.  If customers sign up for a contract or even an email list, be clear with them about what exactly they’ll be getting.  This sets an important precedent, and avoids a whole lot of potential miscommunication in the future that could cost you a valuable customer.  Be transparent and honest with your client.  Even if what you’re saying isn’t exactly what they want to hear, clear boundaries save everybody from a lot more trouble down the line.  

This is the main thing that makes us different: Even before the Internet came around, standing out from the competition was difficult.  It can often be hard for a customer to choose which company is best for their needs when sorting through all of the competition, access and pricing.  Ultimately, they’ll make a decision based on what you say about yourself and what others say about you.  You need to clearly communicate the biggest difference between your company and your competitor(s).  If you aren’t clear about why you’re the best, then how can your customers know for themselves?  Maybe they can search online reviews, but to make it easier for both you and the customer, tell them upfront.  But more importantly, be specific.  If you tell this to your customers, then they’ll most likely repeat it to others when talking about your business.