With more than 25 years’ experience, Jeffry Schneider is a leader in the alternative investment community, He is the Founder and Chief Executive Officer of the emerging boutique investment firm, Ascendant Capital, LLC (“Ascendant”). Located in Austin, Texas, Ascendant offers a unique approach to private equity, working exclusively with mature companies that boast low debt and generate income.

Under Jeffry’s expert guidance, Ascendant has raised $1.5 billion and now supports more than 45 employees. Servicing a large number of investment advisors, broker-dealers and family offices, Ascendant has established itself as a force within the industry. Jeffry believes this success stems from the dedication and camaraderie of Ascendant employees and is especially proud of the culture he and his team have created.

creating culture

All businesses have a particular set of core values. These values are not just hopeful ideals or marketing lip service. True core values are the bones of a business — the groundwork that supports its purpose and the map that directs its growth. Just as a person cannot lie about who they really are to people who know them well, a business cannot hide its core values from its clients or its community. They are clear in every decision, action and exchange that the business makes. Eventually, core values become a company’s culture.

At Ascendant Capital, we are known for our culture. I am often asked how we managed to recruit such a tight-knit, passionate bunch of overachievers, and how we sustain this cohesion as we grow so rapidly. The answer is simple: our culture grew out of core values that we identified early, seek in every team member and remind ourselves of daily. These are the values that have shaped us from the beginning and have led to our success in countless ways:

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Finger Pointing Left

discovering
eleuthera

I might have a New York accent and an Austin zip code, but my heart will always be in the Caribbean. Face in the sun, butt in the sand and an ice-cold Kalik in hand: this is my paradise. In the West Indies, the perfect beach is not hard to find. From Antigua to Saint Maarten to the Exumas, you’ll find water an impossible shade of blue and sand so fine that it squeaks as you walk—“barking sand,” as the locals call it. But the view from the lounge chair isn’t the only thing that keeps me coming back. For me, it is all about the people. Some vacationers prefer the seclusion of resort life where all meals are served at the same sleepy bar, and the only locals you meet are the ones tending it. Not me. Golf carting the fairway is fun, but give me an open-air jeep and a long dirt road on its way to town, and I’m in heaven.

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Jeffry in Eluthera

food is love: the “Love Rocks NYC” benefit concert

According to noted psychologist, Abraham Maslow’s famous “hierarchy of needs,” hunger and health are the basic needs that must be met before we can satisfy “higher” needs like belonging, love, or self-actualization. To put it simply, if we are starving or ill, we don’t have the bandwidth for anything more than getting food or getting better. Those who have ever battled a serious illness know this struggle all too well. There is nothing like disease to put your world on pause. For those who live alone and provide for themselves, the basic effort to prepare food as they fight their illness can be overwhelming. This labor is amplified for sick people with families for which they are the sole provider. This is where God’s Love We Deliver steps in.

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Jeffry in Love Rock Concert